The Art of Choosing is an interesting, entertaining and useful book. It focuses heavily on the psychology of making choices and psychological effects of being faced with and making choices. This focus is understandable because the author is a psychologist. The Art of Choosing by Sheena Iyengar in EPUB, FB2, TXT download e-book. Welcome to our site, dear reader! All content included on our site, such as text, images, digital downloads and other, is the property of it's content suppliers and protected by US and international copyright laws. The Art Of Choosing Summary. She’s one of the world’s most prominent researchers in this field and conductor of the famous jam study, in which shoppers could sample either 6 or 24 different varieties of jam at a grocery store, which led to six times more purchases when less jams were available.
This appealing examination of decision-making abilities refers to the actual power of choice and its important role in every person’s life.
What would you do if you suddenly find yourself floating in a vast ocean? Are you motivated enough to fight or you are among those people who would drown immediately?
Stick with us for more:
Sheena Iyengar wants to help you learn how to decide, when to disagree with some conclusions and how to be capable of making the best choices for your sake.
The author’s written word is highly recommended for the business community and its audience, particularly to managers, investors, financial advisors, and brokers, which need to exploit today’s opportunities efficiently.
Sheena Iyengar is a Canadian-born, business professor at Columbia University, writer and one of the few experts on decision-making.
A native Indian born in Toronto, Canada on November 29, 1969, to Sikh parents. Her biography is one of those extraordinary fairy tale stories that you can’t believe they are actually true.
From the age of 16 till now, she is completely blind and yet in 1992 Sheena obtained her college degree from the University of Pennsylvania. She aims her attention at – why some people are afraid of choice, how to know which decision is the right one, and how can a person improve its decision-making capabilities.
Iyengar’s work promoted new ideas in many different publications, like the New York Times, The Wall Street Journal, Fortune, etc.
Do you know the story of Steven Callahan?
He’s a fighter and a survivor who mysteriously managed to stay alive for 76 days on a raft.
Yes, you’ve heard it right.
He was almost 800 miles offshore – near the Canary Islands. A capsizing accident was responsible for the surroundings he found himself in. A real, Bear Grylls – Man vs Wild survival based on harsh and hostile environment, with a limited access to resources. He barely remained alive, relying only on barnacles and rainwater.
Once again would you die or you’d continue to fight? It all depends on person’s character no one can guarantee you anything.
Even though, it seems intriguing, testing your body to the limits is not a first-choice scenario.
Here’s how:
United by heroic stories, many persons defied the odds and made their life-and-death decision to stay alive no matter what. Callahan once wrote and amazed the audience, “I choose to kick as long as I can.”
The vast majority of people think differently; their hope and survival depend on everything except themselves. In reality, your choices define your future.
Even rats would try to save themselves only because that is the nature of all living beings. To prove this theory, in 1957 a group of Psychobiology researchers tested rats by putting them in individual jars of water to see how long they can last without air, or how long would they manage to swim before drowning.
As expected, the results led the scientists to believe that the rats which lasted the longest had more will-power to live than the others, because some of them sank instantly. The same theory was endorsed by people.
Simple choices – like life or death, as explained by a British comedian Eddie Izzard and his legendary act – doesn’t require too much thinking or studying. Nevertheless, every other decision carries certain complications and confusion with it. Sheena Iyengar focuses on this problem as well.
This study is based on numerous aspects of decision making; she inquires interesting topics as whether your commitment to Coca-Cola is a result of the taste that you love, or Santa Claus has tricked you during Christmas time.
She bravely acts upon subjects that vary from rats to fashion industry and the complexity of marriages.
This fascinating book (with a beautiful cover) answers those difficult question about the skill of decisiveness and whether you possess that trait.
Iyengar is maybe open to new suggestions, for improvement, but real-life choices should be guided by two characteristics – bravery and devotion. As a detail-oriented writer, she offers lots of tips for making better decisions regardless the situation or location (supermarket; stock market; home; work; etc.).
1. The things you require, define you – as a person
2. Think Smart, don’t push too hard
3. It is not always better to have more options
The way that most of the people understand consumer’s choice has changed and transformed totally over the years.
Purchasing was once not a very important part of our lives; individuals used to buy things that were available, not the ones they preferred.
For thousands of years, young women were forced to marry men that they haven’t even met. Their first conversation occurred on their wedding day; responsible for this mess are both culture and tradition.
The modern society cannot understand that primitivism and anyone should choose for itself but according to some beliefs, it is the right decision.
People have a high aspiration to have more options in life. Nevertheless, that doesn’t mean – having more choices is going to pay off.
The abundance of possibilities has a task to trick people into making them feel depressed. If you analyze your decisions (over and over again), you are already trapped.
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The Art of Choosing is an original masterpiece that gives feedback and delivers solutions to handful intriguing questions. Sometimes it seems like the collectivism is an integral part of our nature, but we leave this matter optional.
It is beneficial for a person to act against its inherent attributes; first, it has to be aware of their existence. The Internet offers us too many options and solutions that drive people crazy; they often fall into depression or confusion as a consequence of that.
Learn more and more, in the speed that the world demands.
Iyengar on his 86th birthday in 2004 | |
Born | 14 December 1918 Bellur, Kolar district, Kingdom of Mysore (now Karnataka, India) |
---|---|
Died | 20 August 2014 (aged 95) |
Occupation | Yoga teacher, author |
Known for | Iyengar Yoga |
Spouse(s) | Ramamani |
Children | Geeta and 5 others |
Bellur Krishnamachar Sundararaja Iyengar (14 December 1918 – 20 August 2014), better known as B.K.S. Iyengar, was the founder of the style of yoga as exercise known as 'Iyengar Yoga' and was considered one of the foremost yoga teachers in the world.[1][2] He was the author of many books on yoga practice and philosophy including Light on Yoga, Light on Pranayama, Light on the Yoga Sutras of Patanjali, and Light on Life. Iyengar was one of the earliest students of Tirumalai Krishnamacharya, who is often referred to as 'the father of modern yoga'.[3] He has been credited with popularizing yoga, first in India and then around the world.[4]
The Indian government awarded Iyengar the Padma Shri in 1991, the Padma Bhushan in 2002 and the Padma Vibhushan in 2014.[5][6] In 2004, Iyengar was named one of the 100 most influential people in the world by Time magazine.[7][8]
B.K.S. Iyengar was born into a poor Sri VaishnavaIyengar family[9] in Bellur, Kolar district,[10]Karnataka, India. He was the 11th of 13 children (10 of whom survived) born to Sri Krishnamachar, a school teacher, and Sheshamma.[11] When Iyengar was five years old, his family moved to Bangalore. Four years later, the 9-year-old boy lost his father to appendicitis.[11]
Iyengar's home town, Bellur, was in the grip of the influenza pandemic at the time of his birth, and an attack of that disease left the young boy sickly and weak for many years. Throughout his childhood, he struggled with malaria, tuberculosis, typhoid fever, and general malnutrition. 'My arms were thin, my legs were spindly, and my stomach protruded in an ungainly manner,' he wrote. 'My head used to hang down, and I had to lift it with great effort.'[12]
In 1934, his brother-in-law, the yogi Sri Tirumalai Krishnamacharya, asked the 15-year-old Iyengar to come to Mysore, so as to improve his health through the practice of yoga asanas.[11] Krishnamacharya had Iyengar and other students give asana demonstrations in the Maharaja's court at Mysore, which had a positive influence on Iyengar.[11][13] Iyengar considers his association with his brother-in-law a turning point in his life[11] saying that over a two-year period 'he (Krishnamacharya) only taught me for about ten or fifteen days, but those few days determined what I have become today!'[14]K. Pattabhi Jois has claimed that he, and not Krishnamacharya, was Iyengar's guru.[15] In 1937, Krishnamacharya sent Iyengar to Pune at the age of eighteen to spread the teaching of yoga.[11][16]
Though Iyengar had very high regard for Krishnamacharya,[14] and occasionally turned to him for advice, he had a troubled relationship with his guru during his tutelage.[17] In the beginning, Krishnamacharya predicted that the stiff, sickly teenager would not be successful at yoga. He was neglected and tasked with household chores. Only when Krishnamacharya's favorite pupil at the time, Keshavamurthy, left one day did serious training start.[18] Krishnamacharya began teaching a series of difficult postures, sometimes telling him to not eat until he mastered a certain posture. These experiences would later inform the way he taught his students.[19]
Iyengar reported in interviews that, at the age of 90, he continued to practice asanas for 3 hours and pranayamas for an hour daily. Besides this, he mentioned that he found himself performing non-deliberate pranayamas at other times.[14][17]
In 1952, Iyengar befriended the violinist Yehudi Menuhin.[20] Menuhin gave him the opportunity that transformed Iyengar from a comparatively obscure Indian yoga teacher into an international guru. Because Iyengar had taught the famous philosopher Jiddu Krishnamurti, he was asked to go to Bombay to meet Menuhin, who was known to be interested in yoga. Menuhin said he was very tired and could spare only five minutes. Iyengar told him to lie down in Savasana (lying on his back), and he fell asleep. After one hour, Menuhin awoke refreshed and spent another two hours with Iyengar. Menuhin came to believe that practising yoga improved his playing, and in 1954 invited Iyengar to Switzerland. At the end of that visit, he presented his yoga teacher with a watch on the back of which was inscribed, 'To my best violin teacher, BKS Iyengar'. From then on Iyengar visited the west regularly.[21]
He taught yoga to several celebrities including Jiddu Krishnamurti and Jayaprakash Narayan.[22] He taught sirsasana (head stand) to Elisabeth, Queen of Belgium when she was 80.[23]Among his other devotees were the novelist Aldous Huxley, the actress Annette Bening, the film maker Mira Nair and the designer Donna Karan, as well as prominent Indian figures, including the cricketer Sachin Tendulkar and the Bollywood actress Kareena Kapoor.[12]
Iyengar made his first visit to the United States in 1956, when he taught in Ann Arbor, Michigan and gave several lecture-demonstrations; he came back to Ann Arbor in 1973, 1974, and 1976.[24]
In 1966, Iyengar published his first book, Light on Yoga. It became an international best-seller. As of 2005, it had been translated into 17 languages and sold three million copies.[2]Light on Yoga was followed by 13 other books, covering pranayama and aspects of yoga philosophy.
In 1975, Iyengar opened the Ramamani Iyengar Memorial Yoga Institute in Pune, in memory of his late wife. He officially retired from teaching in 1984, but continued to be active in the world of Iyengar Yoga, teaching special classes, giving lectures, and writing books. Iyengar's daughter, Geeta, and son, Prashant, have gained international acclaim as teachers.[8]
3 October 2005 was declared as 'B.K.S. Iyengar Day' by the San Francisco Board of Supervisors.[2] Anthropologist Joseph S. Alter of the University of Pittsburgh stated that Iyengar 'has by far had the most profound impact on the global spread of yoga.'[2] In June 2011, he was presented with a commemorative stamp issued in his honour by the Beijing branch of China Post. At that time there were over thirty thousand Iyengar yoga students in 57 cities in China.[25]
The noun 'Iyengar', short for 'Iyengar Yoga', is defined by Oxford Dictionaries as 'a type of Hatha yoga focusing on the correct alignment of the body, making use of straps, wooden blocks, and other objects as aids in achieving the correct postures.'[26]
In my opinion that act is very close to being a crime & I am sure eventually there will be a class action suit against these companies. Problem is that some 'entertainment' companies have taken to digitalizing very old music and then claim that creation as having copyright & try to make as broad a sweep as possible, even claiming the original as part of their work. I take most of my digital recordings off the original vinyl records and then I lay down tracks, some high notes and some low, voice, various musical instruments, and so on till I have about 16 tracks. Side b complete collection sid rar files youtube. All are time phased so the music is perfect, of course I get rid of scratch n bloop noises.
On 14 December 2015, what would have been Iyengar's 97th birthday, he was honoured with a Google Doodle. It was shown in India, North America, much of Europe, Russia, and Indonesia.[27]
Iyengar attracted his students by offering them just what they sought – which tended to be physical stamina and flexibility.[17] He conducted demonstrations and later, when a scooter accident dislocated his spine, began exploring the use of props to help disabled people practice Yoga. He drew inspiration from Hindu deities such as Yoga Narasimha and stories of yogis using trees to support their asanas.[19] He was however thought by his students to be somewhat rough with his adjustments when setting people into alignment; the historian of yoga Elliott Goldberg records that, as well as being known for barking orders and yelling at students,[28] he was nicknamed, based on his initials B. K. S., 'Bang, Kick, Slap'.[28] In Goldberg's view, Iyengar 'rationalized his humiliation of his followers as a necessary consequence of his demand for high standards',[29] but this was consistent with his childhood response to the rough and abusive treatment he received from Krishnamacharya, taking offence quickly, being suspicious of other people's intentions, and belittling others: 'In other words, he sometimes behaved like Krishnamacharya',[29] but, Goldberg concludes, he hid 'a compassion of which Krishnamacharya was never capable', and his students remembered his playfulness as well as his unpredictable temper.[29]
Iyengar supported nature conservation, stating that it is important to conserve all animals and birds.[30] He donated Rs. 2 million to Chamarajendra Zoological Gardens, Mysore, thought to be the largest donation by an individual to any zoo in India.[30] He also adopted a tiger and a cub in memory of his wife, who died in 1973.[30]
Iyengar helped promote awareness of multiple sclerosis with the Pune unit of the Multiple Sclerosis Society of India.[31]
Iyengar's most important charitable project involved donations to his ancestral village of Bellur, in the Kolar district of Karnataka. Through the Bellur Trust fund which he established, he led a transformation of the village, supporting a number of charitable activities there. He built a hospital, India's first temple dedicated to Patanjali, a free school that supplies uniforms, books, and a hot lunch to the children of Bellur and the surrounding villages, a secondary school, and a college.[32]
In 1943, Iyengar married 16-year-old Ramamani in a marriage that was arranged by their parents in the usual Indian manner. He said of their marriage: 'We lived without conflict as if our two souls were one.'[21] Together, they raised five daughters and a son. Ramamani Iyengar died in 1973 aged 46; Iyengar named his yoga institute in Pune, the Ramamani Iyengar Memorial Yoga Institute, after her.
Both Iyengar's eldest daughter Geeta (born in 1944) and his son Prashant have become internationally-known teachers in their own right. His other children are Vanita, Sunita, Suchita, and Savita.[33] Geeta Iyengar, having worked extensively on yoga for women, is the author of Yoga: A Gem for Women (2002), and Prashant is the author of several books, including A Class after a Class: Yoga, an Integrated Science (1998), and Yoga and the New Millennium (2008). Geeta and Prashant co-direct the Ramamani Iyengar Memorial Yoga Institute (RIMYI) in Pune.[34] Iyengar's granddaughter, Abhijata Sridhar Iyengar, trained for a number of years under his tutelage, and is now a teacher both at the Institute in Pune and internationally.
Iyengar died on 20 August 2014 in Pune, aged 95.[35][36]
B. K. S. Iyengar .. died on Wednesday in the southern Indian city of Pune. He was 95. .. The cause was heart failure, said Abhijata Sridhar-Iyengar, his granddaughter. ..
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